Brand Equity

Any suggestions for this rather abstract phrase so common in the marketing world?:confused:

"Término que hace referencia al valor de una marca conocida; este valor puede afectar el precio de compra de una compañía"
www.buzoneo.info/diccionario_marketing/diccionario_marketing_b.php

Hope it helps Sabrina...:)

Thanks for your suggestion! Do you know which would be the exact translation in Spanish?:cool:

it refers to the value of a certain name brand, so I believe it could be translated as
valor de marca ;)

Thanks for your help!!:p

you're welcome, Sabrina!

Whenever you are dealing with marketing literature, "brand equity" should be translated as "identidad de marca" and it refers to the intrinsic and mostly intangible value of a well-known brand. In a financial context, it's considered an intangible asset difficult to measure in a Balance Sheet. In this case it could be translated as "activo de marca". It´s all about context!;)