Brand Equity - English Spanish Translator Org: Translation Forum � Translators Forums

sabrina · 07-19-2007, 09:00 AM

Any suggestions for this rather abstract phrase so common in the marketing world?

SandraT · 07-19-2007, 11:12 AM

"T�rmino que hace referencia al valor de una marca conocida; este valor puede afectar el precio de compra de una compa��a"
www.buzoneo.info/diccionario_marketing/diccionario_marketing_b.php

Hope it helps Sabrina...

sabrina · 07-19-2007, 11:44 AM

Thanks for your suggestion! Do you know which would be the exact translation in Spanish?

SandraT · 07-19-2007, 12:04 PM

it refers to the value of a certain name brand, so I believe it could be translated as
valor de marca

sabrina · 07-25-2007, 03:23 PM

Thanks for your help!!

SandraT · 07-30-2007, 10:18 AM

you're welcome, Sabrina!

gentle · 10-01-2007, 04:32 AM

Whenever you are dealing with marketing literature, "brand equity" should be translated as "identidad de marca" and it refers to the intrinsic and mostly intangible value of a well-known brand. In a financial context, it's considered an intangible asset difficult to measure in a Balance Sheet. In this case it could be translated as "activo de marca". It�s all about context!

07-19-2007, 09:00 AM	#1
sabrina Senior Member Join Date: Sep 2006 Posts: 327 Rep Power: 185	Brand Equity Any suggestions for this rather abstract phrase so common in the marketing world?

07-19-2007, 11:12 AM	#2
SandraT Senior Member Join Date: Mar 2007 Location: Havana,Cuba Posts: 567 Rep Power: 372	"T�rmino que hace referencia al valor de una marca conocida; este valor puede afectar el precio de compra de una compa��a" www.buzoneo.info/diccionario_marketing/diccionario_marketing_b.php Hope it helps Sabrina... __________________ _____________________________ [Have a nice day!!! ♥ Sandra T ♥

07-19-2007, 11:44 AM	#3
sabrina Senior Member Join Date: Sep 2006 Posts: 327 Rep Power: 185	Brand Equity Thanks for your suggestion! Do you know which would be the exact translation in Spanish?

07-19-2007, 12:04 PM	#4
SandraT Senior Member Join Date: Mar 2007 Location: Havana,Cuba Posts: 567 Rep Power: 372	it refers to the value of a certain name brand, so I believe it could be translated as valor de marca __________________ _____________________________ [Have a nice day!!! ♥ Sandra T ♥

07-25-2007, 03:23 PM	#5
sabrina Senior Member Join Date: Sep 2006 Posts: 327 Rep Power: 185	Valor de marca Thanks for your help!!

07-30-2007, 10:18 AM	#6
SandraT Senior Member Join Date: Mar 2007 Location: Havana,Cuba Posts: 567 Rep Power: 372	you're welcome, Sabrina! __________________ _____________________________ [Have a nice day!!! ♥ Sandra T ♥

10-01-2007, 04:32 AM	#7
gentle Contributing User Join Date: May 2006 Posts: 103 Rep Power: 117	Identidad de marca Whenever you are dealing with marketing literature, "brand equity" should be translated as "identidad de marca" and it refers to the intrinsic and mostly intangible value of a well-known brand. In a financial context, it's considered an intangible asset difficult to measure in a Balance Sheet. In this case it could be translated as "activo de marca". It�s all about context!

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