Valentines day!

I know in the US valentines has become a huge halmark holiday (greeting cards, candy, posters, movies, etc)....anyone not from the US have any special traditions?

A lot of flowers, candles, wine and sweet words... (like everyday!) nada que no sea natural, que du vrai... away from the shopping mals, close to the loved one!

In Argentina St Valentine's day is not traditional but I think it's kind of being "imposed" for marketing purposes...

It hasn´t been part of our culture...but lately, there´s been so much marketing hard work that it´s getting into most of people´s "adopted traditions" -no mine!! ;)