leads

In advertising it is very frequent to talk about "leads" meaning new customers.

How would you translate it into Spanish?:confused:

Thanks in advance,

Amelia:)

Hi again!

I found a site where "leads" is repeatedly translated as "oportunidades":

http://www.unica.com/worldwide/spain...=leads&lan=esp

With this translation the meaning is kept, but it misses the human feature of the word.

Could you give me a translation showing the human feature of the term, please? :confused:

Thanks in advance,

Amelia :)

Sugiero "usuarios potenciales de nuevos productos" aunque quizás sea un poco largo...Se les ocurre otra opción...?:o

Thanks, Sabrina.

I really like it!!!

Amelia :)

I agree with Sabrina, oportunidades is very general. :)