From Frontline to Bottom Line

Good day everyone. I am hoping somebody can help me with translating a slogan into spanish. The company I work for has this slogan, "From Front Line to Bottom Line". I can translate this literaly to spanish but the translation has no meaning in latinamerican culture. I am trying to come up with something in spanish that conveys the same idea.

The Context: We make software to automate field worker tasks. In our slogan, "Frontline" refers to the frontline work force. These are the operators of the manufacturing plant. They operate the valves, pumps and motors of the plant. The "Bottom Line" refers to the savings in maintenance cost. Our software helps the plant workers save money in maintenance cost, thus, "From Frontline to Bottom Line".

Any suggestions and ideas will be greatly appreciated.

JP

This is a very difficult slogan to be translated!! And I thought that I have problems with some legal terms that I am working on! LOL.

Being latina, I will say something like:
*** (Company name)
Le ayuda a sus trabajadores a economizar costos

I don't know. :confused: Hope it will help a bit!
Melissa

Hi,

these are my suggestions:

Resultados visibles

Resultados visibles de principio a fin

In both cases I emphasized the fact you are offering a product that will improve the bottom line of the company. At the same time I am playing with the word "resultados", since it can also refer to the software application you sell.

In any case, if the tagline is going to be fairly visible I would recommend you invest in producing a detailed brief and hiring a copywriter. It won´t be that expensive.

Good luck!

JesusMaroto.com

Hi JP, here are three suggestions; hope they help

Best regards: :)

Automatización en todas sus dimensiones
Automatización integral
Automatización en todos los sentidos

How about: mano de obra hasta el resultado económico
-does that sound snappy in spanish? I can't tell.

I like the word suggested by Hebe but I feel smth is missing. It is just too complicated for just two words or three... but automatización sounds just right but maybe adding smth................
Automatización, desde la creación (producción) hasta el mantenimiento... it does not convince me yet but it is more like the idea you want to offer.

How about "Automatización de trabajos en todas sus etapas"

I like the last one from Hebe.

Hi JP,

I´m new here and want to learn english from excelent translators here, as likewise contributing with my spanish language.
Because my profession ,I have another position regarding your ask.
"From Front Line to Bottom Line" is directed to financial target market with an economic sense and not automatization tasks.

Since that point of view,I agree with Claudia when she say:
"mano de obra hasta el resultado económico" but is necessary to adjust it a little more like:
"Desde la Linea de Trabajo hasta la Ultima Línea".
This is because "Bottom Line" or "Ultima Linea" is very known in the business world as Net Profits from Income Statement and this slogan need to receipt in economic sense and not process sense.
I hope help you
Best regards
Mario

Id say something like:
"Avance de principio a fin"

I liked Mario's explanation. I think he's right.
How about: "Beneficios desde la primera a la última línea" or
"Rendimiento de principio a fin" or
"Beneficios de principio a fin"

Hope it helps. I'll keep on thinking!!! it's really challenging...

Also:
"Un sofware de primera línea de principio a fin"

I am sorry but I was going over old postings and came across this quite interesting and puzzling one. Of course I consider this as a 100% creative writing job and I find it quite difficult to respect the rhyming (frontline-bottom line). However, I may suggest "De lo operativo al resultado final". If you think that it has a high level of service, you may say "Del mostrador al resultado (final)".
It's definitely mixing concepts reflected in a P&L with a frontline responsible for the operational expenses, with savings related to the use of the software and reflected in the bottom line. ;) JP...would you mind sparing us these efforts? :D

Por tratarse de un eslogan, no es necesario ser demasiado descriptivos. Los eslogans son más que nada emotivos. No es necesario echar todo el cuento, sino transmitir una idea, un sentimiento (feeling).
Creo necesario preservar el término 'última línea', ya que hace referencia a reducción de costos y/o incremento de utilidades, que es lo que el cliente desea obtener. Si debemos cerrar con 'última línea', entonces deberemos comenzar con lo opuesto, que es 'la primera' (línea). 'Resultados' ayuda a entender, a dar significado a la expresión en conjunto, y es un buen término, ya que expresa la oferta sustantiva que se le ofrece al cliente.
Suerte.