+ Reply to Thread
Results 1 to 3 of 3

Thread: Reposicionamiento

 
  1. #1
    Senior Member
    Join Date
    Sep 2006
    Posts
    353
    Rep Power
    401

    Default Reposicionamiento

    Is there any other option besides "repositioning" within a marketing context?
    The complete sentence is the following:
    La idea no es nueva sino que es la continuación de un proceso de reposicionamiento iniciado en el año 2000.

  2. #2
    Senior Member Nadia D's Avatar
    Join Date
    Aug 2006
    Posts
    745
    Rep Power
    535

    Default

    Hi Sabrina,

    "Reposicionar" is a well-known term in the marketing and advertising industry. Here's a simple definition:
    Es como su nombre lo indica, el volver a posicionar en la memoria del cliente cierto producto o servicio que ya había olvidado.

    Its equivalent in English seems to be "reposition". Look at the fourth definition below:

    re·po·si·tion
    n.

    1.
    The act of repositing or the condition of being reposited.
    2. The return of something, such as a bone, to its proper position.

    tr.v. (rp-) re·po·si·tioned, re·po·si·tion·ing, re·po·si·tions
    1.
    To place or put in a new position; position again.
    2. To update or change the marketing of (a product or service).

    And more specifically:
    Brand Repositioning: changing the appeal of a brand in order for it to attract new market segments; brand repositioning may or may not involve modifying the product.

    Hope it helps!
    Last edited by Nadia D; 02-05-2008 at 12:14 PM.

  3. #3
    Senior Member Hebe's Avatar
    Join Date
    Jan 2007
    Location
    Caracas- Venezuela
    Posts
    1,202
    Rep Power
    3671

    Default

    How does "retake of market share" sound?


    Truly, my dear young friends, you are a chosen generation. I hope you will never forget it.
    Gordon B. Hinckley

+ Reply to Thread

LinkBacks (?)

  1. 12-22-2010, 02:05 PM

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •