Learn Why Terminology is Your Greatest Asset
Are you protecting your terminology across all your delivery channels?
With an ever-increasing number of customer touch points, companies are publishing and managing more content than ever before. Previously the domain of Marketing and Technical Communications alone, global enterprises are now publishing content from a variety of departments: industry standards, financial reporting, technical specifications, and more.
You stay ahead of the competition by producing higher levels and quantities of targeted marketing with individualized content. With so many multiple groups creating content, it is critical that each publication adheres to brand, messaging and corporate standards.
Your terminology is the key differentiator between you and your competitors. Protecting this asset across multiple departments within the organization (Sales, Marketing, Customer Support, Development, etc.) is a critical issue to every corporation today.
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