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| English to Spanish Marketing Translation A specialized forum dealing with Spanish marketing, promotion, and advertising terms. Also share information with professionals specialized in Spanish marketing and advertising for the Spanish-speaking markets. |
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#1 |
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Join Date: Apr 2009
Age: 28
Posts: 52
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I would like to know the difference between Brandstretching and Brand extension.
Thanks a lot for your help! |
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#2 |
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Join Date: Jul 2009
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They seem to be synonyms:
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand ... http://en.wikipedia.org/wiki/Brand_stretching |
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#3 |
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Forum User
Join Date: Apr 2009
Age: 28
Posts: 52
Rep Power: 20
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Thanks Michelle!
Your reply was really helpful and link too! |
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