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    PIM
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    Default Brand

    I would like to know the difference between Brandstretching and Brand extension.

    Thanks a lot for your help!

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    Default Re: Brand

    They seem to be synonyms:

    Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand ...

    http://en.wikipedia.org/wiki/Brand_stretching

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    Default Re: Brand

    Thanks Michelle!
    Your reply was really helpful and link too!

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