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Thread: From Frontline to Bottom Line

 
  1. #11
    Senior Member mem286's Avatar
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    Default

    I liked Mario's explanation. I think he's right.
    How about: "Beneficios desde la primera a la última línea" or
    "Rendimiento de principio a fin" or
    "Beneficios de principio a fin"

    Hope it helps. I'll keep on thinking!!! it's really challenging...

    Also:
    "Un sofware de primera línea de principio a fin"
    Last edited by mem286; 05-22-2007 at 08:22 PM.

  2. #12
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    Default Some creative writing

    I am sorry but I was going over old postings and came across this quite interesting and puzzling one. Of course I consider this as a 100% creative writing job and I find it quite difficult to respect the rhyming (frontline-bottom line). However, I may suggest "De lo operativo al resultado final". If you think that it has a high level of service, you may say "Del mostrador al resultado (final)".
    It's definitely mixing concepts reflected in a P&L with a frontline responsible for the operational expenses, with savings related to the use of the software and reflected in the bottom line. JP...would you mind sparing us these efforts?

  3. #13
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    Default Resultados desde la primera hasta la última línea

    Por tratarse de un eslogan, no es necesario ser demasiado descriptivos. Los eslogans son más que nada emotivos. No es necesario echar todo el cuento, sino transmitir una idea, un sentimiento (feeling).
    Creo necesario preservar el término 'última línea', ya que hace referencia a reducción de costos y/o incremento de utilidades, que es lo que el cliente desea obtener. Si debemos cerrar con 'última línea', entonces deberemos comenzar con lo opuesto, que es 'la primera' (línea). 'Resultados' ayuda a entender, a dar significado a la expresión en conjunto, y es un buen término, ya que expresa la oferta sustantiva que se le ofrece al cliente.
    Suerte.

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