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English to Spanish Marketing Translation A specialized forum dealing with Spanish marketing, promotion, and advertising terms. Also share information with professionals specialized in Spanish marketing and advertising for the Spanish-speaking markets.

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Old 03-08-2007, 05:57 AM   #1
dancing queen
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Default field marketing

it is the first time i do that so please let me know if i am doing something wrong. How will you say in Spanish "field Marketing"
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Old 03-08-2007, 06:44 AM   #2
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Hi Dancing Queen , I would translate "Field Marketing" as "Mercadeo de Campo"

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Old 03-08-2007, 06:56 AM   #3
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Default field marketing

Muchas gracias. Es que en España, por lo que yo se, no traducimos Marketing normalmente. Por lo de campo no me acaba de sonar bien pero utilizare tu traduccion porque es mejor que la mia ya que no tengo ninguna. MUchisimas gracias
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Old 03-28-2007, 07:18 AM   #4
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Estoy de acuerdo con Hebe.
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Old 03-29-2007, 04:21 AM   #5
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Quote:
Originally Posted by dancing queen
it is the first time i do that so please let me know if i am doing something wrong. How will you say in Spanish "field Marketing"
Hi Dancing Queen! (any reference to Abba's song? ) There are two terms commonly used in market research and usually associated with this activity: desk marketing and field marketing research. Field marketing research refers to active collection of data/info from users/consumers of products/services and helps refine a desk research based on historical information. I would also go with Hebe, but being cautious on the source term you have found as you can simply translate it as "investigación de campo". Cheers,Gentle
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Old 04-15-2007, 11:41 AM   #6
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I agree with gentle. Investigacion de campo sounds ok to me, but I would like to know about the context, I worked in marketing for many years and It can be something else.
Melissa
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