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gentle · 10-21-2007, 08:23 AM

Packaging has become so important in marketing that it turned out to be one more P to the traditional "4 Ps" in the marketing literature (Product, Price, Place, Promotion). It is actually derived from the Product concept and it overemphasizes its importance in the product itself (it may also be associated to the Promotion topic). I admit I have seen the "4 Ps" translated as Producto, Precio, Plaza & Promoci�n; but I confess not to have seen any attempt to translate Packaging when used in this context. See you!

10-21-2007, 08:23 AM	#8
gentle Contributing User Join Date: May 2006 Posts: 117 Rep Power: 125	Packaging as a marketing concept Packaging has become so important in marketing that it turned out to be one more P to the traditional "4 Ps" in the marketing literature (Product, Price, Place, Promotion). It is actually derived from the Product concept and it overemphasizes its importance in the product itself (it may also be associated to the Promotion topic). I admit I have seen the "4 Ps" translated as Producto, Precio, Plaza & Promoci�n; but I confess not to have seen any attempt to translate Packaging when used in this context. See you!