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Originally Posted by dancing queen
it is the first time i do that so please let me know if i am doing something wrong. How will you say in Spanish "field Marketing"
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Hi Dancing Queen! (any reference to Abba's song?
) There are two terms commonly used in market research and usually associated with this activity: desk marketing and field marketing research. Field marketing research refers to active collection of data/info from users/consumers of products/services and helps refine a desk research based on historical information. I would also go with Hebe, but being cautious on the source term you have found as you can simply translate it as "investigación de campo". Cheers,Gentle