Re: Visitador médico
Medical sales representatives, or reps as they often called, are a key link between pharmaceutical companies and medical and healthcare professionals. They work strategically to increase the awareness and use of a company's pharmaceutical and medical products in settings such as general practices, primary care trusts and hospitals.
Based in a specific geographical location, and usually specialising in a particular product or medical area, they try to ensure that formularies contain their product. They may also make presentations and organise group events for healthcare professionals, as well as working with contacts on a one-to-one basis.
» Typical work activities
In any setting, the process of selling involves: contacting potential customers; identifying their needs; persuading them that your products or services, rather than those of your competitors, can best satisfy those needs; closing the sale by agreeing the terms and conditions; and providing an after-sales service. Medical sales representatives do all of this and more.
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