Esto es lo que encontre en un forum sobre ese termino:
Go-to-market refers to plans made to launch a new product, while marketing strategy can apply to any ongoing marketing activities.
There is a lot of similarity in the two, but the go-to-market strategy is specifically tailored around a product launch, and has additional components due to the need to have a strong feedback loop with the product development team. Once the product is successfully launched the original strategy morphs into a marketing strategy and very possibly integrates with the overall strategy across products.
La verdad no conozco en español el termino pero podria ser como : socio de desarrollo y lanzamiento de productos, o algo asi.
Espero que te sirva la info.
Lamento no ser de mayor ayuda
|