Packaging
Hi Verónica,
If you refer just to the packaging itself, as the material which covers and protect the product, it is a "envoltura", "envase", etc, etc.
Usually, "packaging" refers to the design of the outside packaging. i.e.: colors, size, shape, in order to captivate customers to your product meantime you protect the product itself. Besides, we are talking of the package that the customer can see and touch, and not about the secondary and tertiary packaging.
Cheers
Jack
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